Over the past 37 years, I have been fortunate to work with thousands of leaders, individually and in groups, as they sought to pursue excellence.  In 1998, I began to work exclusively with Business Owners and Business Leaders as they sought to achieve excellence through business.  Founded upon years of success in working with leaders, Excellence In Business, Inc. came into existence.  Our three primary businesses support specific considerations:

Family Business Advisers works to Sustain the Legacy, One Business at a Time, through Strategic Planning, Leader Team Development and Succession Strategies.

Excell strives to release the Power of Leader to Leader ™  through a proprietary process and creation of an environment through which business owners/leaders can take on their biggest opportunities and challenges.

In all that we do, we work with you to:

  • Discover what you really want and why
  • Determine where you are with candid and effective questions and observations 
  • Develop a plan to get you what you want
  • Do the work to support and encourage you in your pursuit of excellence through business

Our success in encouraging excellence in business and success through succession has been internationally recognized.  As one of the Northwest’s most Trusted group of Advisers, we are able to Ask profound Questions, Make relevant Observations and work with you to Navigate to your desired success.


Eugene J. Wallace has been called a, “Strategic Advantage,” by many of his clients. As founder and president of Family Business Advisers and owner of Excell Oregon, Eugene has integrated his experience as a husband, father, successful business owner, and his understanding of business and organizational theory, to forge a highly effective practice advising business leaders in the success and succession of their businesses. He works with clients as they discover where they want to take the business, determine, with candid clarity, what the current state of the business is and then to develop an intentional and wise plan in the pursuit of success and succession. He actively assists clients as they do the work to actually pursue excellence in business.




Eugene has invested more than 15 years of his life working in the field of education, as a faculty member, administrator and coach. He has earned three Masters Degrees focusing on Counseling, Human Development, and Philosophical and Theological Studies. His undergraduate work focused on Psychology, Theology and Business.



What his clients are saying of him:



“Eugene really helped us save our business. We moved from challenging family dynamics and struggling to manage growth that threatened to pull us apart to a dynamic and successful company with growing pains”



“We have worked with consultants who were ‘experts’, yet Eugene, as an experienced business leader and adviser, helped us discover and pursue our goals and to achieve the transformation that we had wanted for a long time.”



“I have been continually amazed at his powers of observation and ability to help my family and I understand what we want, where we really are and how we can move the family and business ahead in achieving our goals.”



Eugene is a current board member for the International Succession Planning Association, and is a former Board Chair for the YMCA of Columbia-Willamette Board of Trustees, and a former Board Member of the Austin Family Business Program. He is a Certified Succession Planner, a Certified Family Business Specialist, and a Certified Management Consultant.