Over the past 37 years, I have been fortunate to work with thousands of leaders, individually and in groups, as they sought to pursue excellence.  In 1998, I began to work exclusively with Business Owners and Business Leaders as they sought to achieve excellence through business.  Founded upon years of success in working with leaders, Excellence In Business, Inc. came into existence.  Our three primary businesses support specific considerations:

Family Business Advisers works to Sustain the Legacy, One Business at a Time, through Strategic Planning, Leader Team Development and Succession Strategies.

Excell strives to release the Power of Leader to Leader ™  through a proprietary process and creation of an environment through which business owners/leaders can take on their biggest opportunities and challenges.

In all that we do, we work with you to:

  • Discover what you really want and why
  • Determine where you are with candid and effective questions and observations 
  • Develop a plan to get you what you want
  • Do the work to support and encourage you in your pursuit of excellence through business

Our success in encouraging excellence in business and success through succession has been internationally recognized.  As one of the Northwest’s most Trusted group of Advisers, we are able to Ask profound Questions, Make relevant Observations and work with you to Navigate to your desired success.


Eugene J. Wallace has served as a trusted adviser for business leaders since 1998. He has integrated his experience as a successful business owner, and his understanding of excellent leaders and organizational dynamics, to help thousands of business leaders strategically navigate to and through the success and succession of their businesses.

Eugene’s success in advising, coaching, and mentoring leaders around the world has earned him the trusted place as ‘Strategic Advantage’. He has relied upon an abundance mindset, making lemonade out of lemons. He brings his business savvy, strategic mindset and passion for excellence through business to partnering with clients as they grow their organizations.

Eugene has B.A.s in Psychology and Theology, and three Masters degrees. He serves/has served on the: Board of Directors for the International Succession Planning Association; Board of Advisors for the Austin Family Business Program; part of the Oregon State College of Business Dean’s Council on Excellence; Board of Trustees for the International Theological Institute; and has served as the Chairman of the Board of Trustees with the Columbia-Willamette YMCA. He is a Certified Succession Planner, a Certified Family Business Specialist and a Certified Management Consultant.

He and his wife of 35 years, Angela, have five grown children and three sprouting grandchildren.



What his clients are saying of him:

“Eugene really helped us save our business. We moved from challenging family dynamics and struggling to manage growth that threatened to pull us apart to a dynamic and successful company with growing pains”

“We have worked with consultants who were ‘experts’, yet Eugene, as an experienced business leader and adviser, helped us discover and pursue our goals and to achieve the transformation that we had wanted for a long time.”

“I have been continually amazed at his powers of observation and ability to help my family and I understand what we want, where we really are and how we can move the family and business ahead in achieving our goals.”